It really is as simple as that.

If you don't buy junk - you wont find yourself aimlessly opening the fridge and snacking on empty calories out of pure boredom.

It can be hard when you're buying for a whole family and clients often say “but I need to buy the crisps/chocolate/sugar-laden-treat for my kids” The truth is - they shouldn't be eating that either.

Teach them good eating habits whilst they are young so that when they grow up they don't find it so hard to live a healthy lifestyle.